Issue three

Customer Uplift Issue 3 
Hello to all the new subscribers who’ve joined since last week – thank you and welcome!

As always, I want to share with you the best Customer Success content, tools, strategies, and opportunities that I discover each week.

So, without further ado…
The Open Book of Customer Success
This week, Customer Uplift was lucky enough to be added to the Open Book of Customer Success.

Open Book is a directory featuring some of the best Customer / Client Success resources available online, so it’s great to be included.

Split into 4 areas; Tools, Community/Events, Consultants, and Resources, it offers a fascinating reference point if you’re looking for something specific to help you in your CS endeavours.
 
Building a Renewal Playbook in 5 steps
There are so many great webinars, podcasts, and video tutorials available now to help us all learn more about CS best practice – so many in fact that I can’t possibly listen to them all.

Work commitments meant I missed out on a recent webinar by Paul Phillip – CEO of Amity CSM software – all about building renewal playbooks, so I was delighted to see it recapped in an easy 4-minute read on Keep The Customer.
 
CSM Career Development Video
Obviously, the jobs market is pretty tough at the moment. I’m hearing from people every day who are keen to break into Customer Success – and I want to do what I can to help.

With that in mind, check out this video I discovered recently on the CSM Practice YouTube channel which talks about career paths in CS and skills development – it’s full of actionable insights!

Customer Success Jobs
I also wanted to share some remote-friendly Customer Success job opportunities I’ve seen lately. Should I share more job links in future? Let me know.

Customer Success Specialist – Sendible
Customer Success Engineer – Pressable
Sr. Customer Success Manager – H1
Head of Customer Success – Simplero

Catalyst Coaching Corner
Another option for those thinking about jobs and careers in CS is Catalyst Coaching Corner. It’s a new initiative that brings together 30 Customer Success leaders from companies like Slack, IntelliShift, Braze, Swiftly and Hootsuite, who have all generously committed to spending some time each month coaching professionals who are trying to break into CS or in CS and want to elevate their careers. Applications are now open! 
On My Mind This Week on LinkedIn
 Be honest.

Is your company selling to your ideal customer?

Or, is it selling to anyone it can get?

Forcing square pegs into round holes may seem like a way to boost ARR, but it’s short-term thinking.

These ‘bad fit’ customers are far more likely to churn.

Or, if they stay, making them successful is going to create a ton of extra work for your CS team.

Not only is this wasted resource, but the opportunity cost of lost time with your ideal customers is huge.

The real key to sustainable, long-term growth is selling to your ideal customer, not ‘spray and pray’ sales.

So, if they’re not already, make sure your Marketing, Sales, and CS teams are all aligned behind the same ideal customer profiles. 
Referral Program?
 Customer Uplift is growing week on week, which is truly awesome to see – but I want to help more people in CS by sharing this stuff with them.

If I set up a referral program to help you spread the word and invite some of your colleagues to subscribe to Customer Uplift – what would you like in return?

Entries into a competition prize draw? Access to exclusive content? A virtual high-five and shoutout in a future issue? Or something else entirely?

Let me know your thoughts by emailing me on jon@customeruplift.com

See you next Thursday!

Cheers,

Jon @ Customer Uplift